[B315.Ebook] Free Ebook Human Body CompositionFrom Brand: Human Kinetics Publishers

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This text covers the complete range of methods to assess body composition, including dual energy X-ray absorptiometry, electrical impedance, and imaging techniques. For each method the book includes descriptions of underlying assumptions, applicability, equipment, measurement procedures, precision, accuracy and methods of calculation. The book comprises a wide selection of literature on body composition, including research methodology and results.

• Sales Rank: #4682208 in Books
• Brand: Brand: Human Kinetics Publishers
• Published on: 2005-05
• Original language: English
• Number of items: 1
• Dimensions: 11.50" h x 9.00" w x 1.25" l,
• Binding: Hardcover
• 376 pages

Features

• Used Book in Good Condition

Review
"provides a comprehensive reference on body composition measurements and on the scope of influence on physiology and pathology related to body composition."
"Journal of Dance, Medicine & Science" (review of the first edition)
"indispensable for exercise science researchers and graduate students who want to use the methods described in the book and fully understand the literature based on these methods."
"Rivista di Antropologia" (review of the first edition)

Review

“...provides a comprehensive reference on body composition measurements and on the scope of influence on physiology and pathology related to body composition.”
Journal of Dance, Medicine & Science (review of the first edition)

“...indispensable for exercise science researchers and graduate students who want to use the methods described in the book and fully understand the literature based on these methods.”
Rivista di Antropologia (review of the first edition)

About the Author

Steven B. Heymsfield, MD, brings a broad range of experience in research to the writing of this book. He is trained in physics, chemistry, biology, and medicine, all of which relate to the measurement and study of body composition. Dr. Heymsfield is currently the executive director of clinical studies, metabolism at Merck in Rahway, New Jersey, where he oversees Merck's Clinical Obesity Research Program.

Additionally, he is a visiting scientist at the Obesity Research Center at St. Luke's-Roosevelt Hospital. Prior to his current position, Dr. Heymsfield was a professor of medicine at the Columbia University, New York, College of Physicians and Surgeons.

Dr. Heymsfield has conducted national and international presentations and made many contributions to publications in the field. He serves on the editorial boards of the Journal of Parenteral and Enteral Nutrition, American Journal of Clinical Nutrition, International Journal of Body Composition Research, Age & Nutrition, Nutrition Reviews, Clinical Nutrition, and Adipocytes. He is also an active member of the North American Association for the Study of Obesity and past president of both the American Society of Clinical Nutrition and the American Society of Parenteral and Enteral Nutrition.

Timothy G. Lohman, PhD, is a leading scientist in the field of body composition assessment. A respected researcher, he explores body composition methodology and changes in body composition with growth and development, exercise, and aging. His leadership in standardization of body composition methodology is well recognized.

Dr. Lohman is a professor in the department of exercise science at the University of Arizona. He is also a fellow of the American Academy of Physical Education, a member of the American College of Sports Medicine, and a member of the Youth Fitness Advisory Committee of the Cooper Institute for Aerobics Research in Dallas, Texas. He is the author of many research articles and an editor of the Anthropometric Standardization Reference Manual, published by Human Kinetics. Dr. Lohman is also author of Advances in Body Composition Assessment.

ZiMian Wang, PhD, is an associate research scientist at Columbia University College and research associate in the Obesity Research Center of St. Luke's-Roosevelt Hospital Center. Trained in biology, biochemistry, physiology, and chemistry, he has published more than 100 research papers on the topic of human body composition.

Scott B. Going, PhD, is an associate professor in the department of nutritional sciences at the University of Arizona. An expert in body composition models and methods, he has more than 20 years of related teaching experience and research experience in this field.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Used= Brand New book. Very impressed
By Jmclay
Book came in looking brand new. It impressed me how well the book looked. I expected I was just buying a cheap used book to get me through my class, I was blown away with a brand new looming book. Great buy in my opinion. It did take awhile to get to my house though.

0 of 0 people found the following review helpful.
BOOK IS WELL DEVELOPED AND ANSWERS JUST ABOUT ANYTHING YOU CAN THINK OF.
By Plunkett
BOOK IS WELL DEVELOPED AND ANSWERED MANY QUESTIONS THAT I HAD AND I WANTED TO RESEARCH.
THE AUTHORS AND EDITORS DO A GREAT JOB ON THE MATERIALS AT HAND... PRETTY THOROUGH BOOK!

0 of 0 people found the following review helpful.
Excellent
By Johann Bilsborough
Exceptional book with a great review on different metods of body composition. Well worth the read and essential to anyone needing comprehensive work in all aspects of body composition research.

Can't believe how quickly i received this book to Australia

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[T624.Ebook] Free PDF The Nutshell Technique: Crack the Secret of Successful Screenwriting, by Jill Chamberlain

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Veteran script consultant Jill Chamberlain discovered in her work that an astounding 99 percent of first-time screenwriters don't know how to tell a story. These writers may know how to format a script, write snappy dialogue, and set a scene. They may have interesting characters and perhaps some clever plot devices. But, invariably, while they may have the kernel of a good idea for a screenplay, they fail to tell a story. What the 99 percent do instead is present a situation. In order to explain the difference, Chamberlain created the Nutshell Technique, a method whereby writers identify eight dynamic, interconnected elements that are required to successfully tell a story.

Now, for the first time, Chamberlain presents her unique method in book form with The Nutshell Technique: Crack the Secret of Successful Screenwriting. Using easy-to-follow diagrams ("nutshells"), she thoroughly explains how the Nutshell Technique can make or break a film script. Chamberlain takes readers step-by-step through thirty classic and contemporary movies, showing how such dissimilar screenplays as Casablanca, Chinatown, Pulp Fiction, The Usual Suspects, Little Miss Sunshine, Juno, Silver Linings Playbook, and Argo all have the same system working behind the scenes, and she teaches readers exactly how to apply these principles to their own screenwriting. Learn the Nutshell Technique, and you'll discover how to turn a mere situation into a truly compelling screenplay story.

• Sales Rank: #123466 in Books
• Published on: 2016-03-01
• Original language: English
• Number of items: 1
• Dimensions: .70" h x 6.90" w x 9.90" l, 1.50 pounds
• Binding: Paperback
• 219 pages

Review
"A clever, fresh way of analyzing structure. I've added The Nutshell Technique to my own writing toolbox."― Sam Roads, Editor, Creative Screenwriting magazine

"This is a book you can begin working from immediately. It's a detailed, focused, ferociously practical method for structuring a screenplay. Author Jill Chamberlain shows you exactly how to get the work done."― Glenn Gers, screenwriter (Fracture with Ryan Gosling and Anthony Hopkins)

"Jill Chamberlain may be the one to have finally cracked cinema's genetic code. In these pages, she has put together a fantastic tool set. The Nutshell Technique is a truly great method. "― Patrick Wright, Director, graduate film program, Maryland Institute College of Art & editor-producer on such films as the Academy Award-winning Music by Prudence

About the Author
Jill Chamberlain is a sought-after script doctor, story consultant, and screenwriting coach who founded The Screenplay Workshop (www.thescreenplayworkshop.org). She has taught the Nutshell Technique to more than a thousand screenwriters around the globe, and many of her students have achieved success in Hollywood, having their screenplays optioned, sold, and made into award-winning feature films.

Most helpful customer reviews

5 of 5 people found the following review helpful.
Screenwriting - THIS is it.
By hlfeller
Wow! This is the place to start. Definitely the best tool I've found for identifing the difference between stories that work and those that don't. By 'work', I mean scripts/shorts/docs/novels that are satisfying, marketable and moving - the ones that get made.
You can apply this technique to any story and instantly see what's necessary to make it great - hold it up against any movie and the reasons that movie got made (and others didn't) literally jump out at you.
Every time I'm asked for screenwriting advice - it starts with this technique, 100%.

1 of 1 people found the following review helpful.
In a word - superb!
By Elizabeth
I loved this book! I am taking Jill's class and understanding what makes a great film by deconstructing films and scripts via Jill's nutshell process. I just presented the nutshell for my first screenplay in class and was approved to move forward and beat out the scenes. Making new friends going out after class with Jill and other writers. Jill is extremely gifted at reading or hearing your nutshell for a new screenplay and identifying problems, holes and how to make it a much more satisfying story. She tells it like it is in a straightforward, no-nonsense manner. Her honest feedback isn't for sissies, nor designed to make you feel good. But I promise if you follow her steps, you will be a better screenwriter!

2 of 2 people found the following review helpful.
In a nutshell, buy it!
By dwshorn
You may have read a lot of screenwriting books, but trust me—most of the ideas and tips in this one are unique. If you work through the book and think carefully about your story, you'll have a blueprint for all the major plot points and (most importantly) for your protagonist's transformational journey. The breakdowns of classic movies like Groundhog Day, Tootsie, and The Usual Suspects are a huge bonus. Highly recommended.

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[J247.Ebook] Ebook Free Inside the Disney Marketing Machine: In The Era of Michael Eisner and Frank Wells, by Lorraine Santoli

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The Secrets of Disney's Success

Disney's former Director of Corporate Synergy, Lorraine Santoli, gives a first-person, behind-the-scenes account of how she and her colleagues spearheaded Disney's financial and cultural recovery during the Michael Eisner and Frank Wells era.

When Santoli left NBC to join the Disney team, the studio that Walt built was in a rut. Its leadership was weak, its films forgettable. The arrival of Eisner and Wells brought revolutionary change to how the company operated and, more important, how it marketed its products. The word of the day: synergy.

In Inside the Disney Marketing Machine, Santoli shows you what it was like to reshape a faltering company into today's media juggernaut. Her enlightening anecdotes and stories, along with exclusive contributions from senior Disney management, include:

• Coming up with creative marketing campaigns that led to big box office for new Disney films and a surge in theme park attendance
• Carrying out Eisner's directive to bring synergy to every division in the company
• Creating the tools that underpin Disney's amazing success in cross-promoting its products, from films to theme parks
• Collaborating with celebrities, national media, and Disney's movers-and-shakers to put the Mouse back on top

Come inside the world's most powerful marketing machine and see how Disney really makes its magic!

• Sales Rank: #239246 in Books
• Published on: 2015-07-07
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .42" w x 6.00" l, .56 pounds
• Binding: Paperback
• 184 pages

Most helpful customer reviews

1 of 1 people found the following review helpful.
Recommended to Disney Fans, Leaders, Collaborators and Anyone who Thrives on Creativity
By Adam
Lorraine Santoli's "Inside the Disney Marketing Machine" is a fun and FASCINATING look at promotional and corporate synergy operations within the Walt Disney Company during the era of Michael Eisner and Frank Wells.

The book follows the authors personal career path within the company to tell the incredible (and often humorous) tales behind the inception and execution of some of the Disney parks and studios most remembered publicity events, celebrations and promotions of all time. The recollections and perspectives of others who worked alongside Santoli are also included here.....adding valuable insight and fun.

While the first half of the book focuses on the company's promotional efforts to the outside public; in the second half we follow the author as she accepts the position as Director of the new Corporate Synergy program and is tasked with promoting the company within the company....and finding ways to get the numerous arms within it to work together for the benefit of all. The uphill battle towards accomplishing this is documented here.

In addition to many entertaining behind-the-scenes stories.....readers will also take with them some valuable knowledge on how to get individuals to work together towards mutual success and what can be accomplished with proper communication. It will certainly inspire anyone working within a team of any size or definition to consider putting into practice some of the very strategies responsible for awakening what was essentially a sleeping giant for many years and reviving it into the powerhouse Disney is today.

Highly recommended to Disney fans of all kinds, leaders, collaborators and anyone who thrives on creativity!

2 of 2 people found the following review helpful.
FULL of stories even Disney veterans may not have heard.
By That VO Guy
I got to work with Lorraine both at Disneyland and Disney Studios in the late '80s and much of the '90s. She was one of those cast members who was able to make work time feel like play time. A fantastic executive and a dear friend.

There were stories in this book even I had never heard.

It was a very significant time in the company – as the Eisner-Wells duo was transforming not only the product the company was putting out, but the very way in which things were being produced.

This book does an extremely good job of pulling back the curtain and taking you backstage and into meeting rooms where key decisions were made – as well as those times where someone in charge had an impulsive idea and ran with it without first getting permission to do so (all the way to the White House). That era at Disney is Harvard Business School material. It remains a testament to what creative people can produce when they are given freedom to create.

And no company (to this day) does it like Disney.

Business School-student or Disney fan – you will LOVE this book.

1 of 1 people found the following review helpful.
Should Be Required Reading in Business School
By Tracy-O
I just finished reading "Inside the Disney Marketing Machine" by Lorraine Santoli and strongly believe this book should be required on the reading list of every legitimate communications and business school in the nation. This book was a revelation. It clearly illustrates how the elimination of silos, the application of creativity, and the taking of a long-term view (instead of quarter-to-quarter) can result in considerable revenue growth and significantly increased brand value. There are valuable lessons to be learned within these pages for both small organizations and large corporations alike. If you are a marketer or a communications professional, do yourself a big favor and read this book. A little beneficial pixie dust might just rub off on you.

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