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Hacking Growth: The Modern Marketing Mindset to Create Fast Growing Companies, by Alex Kehr
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Traditional marketing is dying, fast. The Internet has made it so that money is no longer the biggest marketing advantage-- resourcefully combining data, product, and marketing to build a strong community around your brand is. The days of press releases and billboards are gone, and the days of giving your customers the tools to talk about your product are here. When customers have the tools to easily talk about a brand, it becomes easier to accomplish explosive growth and come up with creative and fun ideas to build a business that triumphs. Hacking Growth is a journey through the mind of the type of marketers who have made companies such as Tinder, Facebook, Buffer, and Dropbox successful by spending very little money. It's about using the hacker mindset to come up with untraditional marketing tactics that exploit holes in systems as they currently exist for intellectual, creative, and business gain. By adopting this new marketing mentality, you will achieve impressive business results and have the most fun you've ever had building a business.
- Sales Rank: #1128730 in Books
- Published on: 2015-10-13
- Original language: English
- Number of items: 1
- Dimensions: 7.81" h x .28" w x 5.06" l, .28 pounds
- Binding: Paperback
- 122 pages
About the Author
Alex Kehr was born in Santa Monica, California and studied Advertising at the University of Colorado Boulder. He is a marketing strategist who has been building websites and businesses online since he was only nine years old. He, and his online projects, have been written about in numerous publications, including: The New York Times, WIRED, NY Daily News, and many others.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Accessible, informative and well written guide to growing a GREAT community
By Sean Ottey
Alex Kehr has written a book about community building that is neither Marketing top-heavy nor Business top-heavy. A great balance of common sense and unexpected instructions on how to grow not just a community, but an engaged and loyal community.
The narrative portions of the book are entertaining and, somehow, are also informative about the mindset and attitude needed to truly grow a committed community. The instructional portions of the book are clear, concise and, most importantly, actionable.
I read the whole book the day I got it. I am sure it will be something I will return to over and over as I grow my developer community.
1 of 1 people found the following review helpful.
Solid book on growth that is accessible for your whole team.
By Andy Barr
I highly recommend this book. If you have ever wanted to promote a site or product and thought, "I will just post a funny video and it will go viral", (1) Good luck, you probably won't get the results you hoped for (2) Get this book.
It is full of specific steps to get you customers, and then subsequently have those customers get you more customers. It is relatively short, but that is because it is direct and to-the-point.
If you are a company and want to get your team on the same page when it comes to marketing strategy, grab them each a copy.
1 of 1 people found the following review helpful.
You can major in advertising and marketing or you can read this great book.
By Amazon Customer
If you like to read and learn updated marketing strategies with real examples of successful companies, read this great book.
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