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Selasa, 30 Juli 2013

[J936.Ebook] Download Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials), by Geoff

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The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing

In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.

This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.

Sales Rank: #7762 in Books
Brand: Brand: HarperBusiness
Published on: 2014-01-28
Released on: 2014-01-28
Original language: English
Number of items: 1
Dimensions: 8.00" h x .65" w x 5.31" l, .47 pounds
Binding: Paperback
288 pages

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From the Inside Flap
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle - which begins with innovators and moves to early adopters, early majority, late majority, and laggards - there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.

This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.

From the Back Cover
Praise for Previous Editions of Crossing the Chasm:

"Crossing the Chasm truly addresses the subtleties of high-tech marketing. We have embraced many of the concepts in the book and it has become a 'bestseller' with Unisys."
- James A. Unruh, CEO, Unisys

"Crossing the Chasm is no longer just the name of a great book - it has become a very effective management process. In venture capital, chasm management is a widely used boardroom tool for emerging technology companies. It works!"
- Joe Schoendorf, executive partner, Accel Partners

"Crossing the Chasm has contributed more to the art and science of high-tech marketing than any other book in the last decade. If you are not one of the thousands of businesses and universities incorporating the chasm insight into your operations, you have to be worried about your future."
- Tom Kendra, vice president, Worldwide Data Management Sales, IBM Software Group

About the Author
Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, Living on the Fault Line, and other groundbreaking books for high-tech innovators and entrepreneurs.

Most helpful customer reviews

10 of 10 people found the following review helpful.
Great update to the original
By graham
Having bought the original in the late 90's I was interested to see how the book had been updated. The new example companies are perfectly chosen and the core message of the book remains the same, I am not sure if there is a better marketing book out there that describes the issues a startup company goes through defining and creating a market and then trying to take it mainstream. Classic text, comprehensively and intelligently updated.

3 of 3 people found the following review helpful.
Read it twice
By Dave Stagner
When I was reading this book the first time, I commented on twitter about how great it was. A friend said I should turn around and read it again when I was finished, as I wouldn't get it all the first time. And I did, and he was right.

This is my new measure for quality books... books you read twice. This one should be read twice.

1 of 1 people found the following review helpful.
Relevant insights into start-up growth and challenges
By Christopher S. Stanford
Too often the glamorous hype of the media has distorted the realities of a technical startup. This book elucidates how growth transpires in a startup so that a founder has a better chance of navigating through the chasms and creating a prosperous business.

See all 94 customer reviews...

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Senin, 22 Juli 2013

[O448.Ebook] Download PDF First Certificate Language Practice: Student Book Pack with Key, by Michael Vince

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Book by Vince, Michael

Sales Rank: #529549 in Books
Brand: Brand: Macmillan _
Published on: 2010-07-01
Original language: English
Number of items: 1
Dimensions: .80" h x 7.70" w x 10.50" l, 1.65 pounds
Binding: Paperback
2 pages

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Most helpful customer reviews

0 of 0 people found the following review helpful.
Strongly recommend. You can basically study it on your own
By Aziz Mussilimov
This book basically nurtured my English from intermediate to more advanced level.
Strongly recommend.
You can basically study it on your own, without any teachers assisting you.

See all 1 customer reviews...

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[U985.Ebook] Ebook Rethinking Madam President: Are We Ready for a Woman in the White House?, by Lori Cox Han

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From the political rumor mill to pop culture, all signs suggest that the United States is finally ready for a woman in the White House. But is the vision of an imminent Madam President truly in line with today s political reality?

Rethinking Madam President offers a critical assessment of the inroads made by female candidates into the previously male bastion of electoral success exploring whether they are at all relevant to the race for the presidency. The authors tackle a range of provocative issues: the conflation of the presidency with masculinity; media coverage focusing, even today, on the novelty of a female candidate; public support for women that often evaporates in the voting booth; and more. Although Madam President is not an impossibility, they conclude, it would be a mistake to ignore the very significant hurdles that women still face on the path to the Oval Office.

Sales Rank: #3122089 in Books
Brand: Brand: Lynne Rienner Publishers
Published on: 2007-07-30
Original language: English
Number of items: 2
Dimensions: 9.00" h x 6.00" w x .75" l, 1.40 pounds
Binding: Hardcover
225 pages

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Used Book in Good Condition

Review
Informative and insightful.... The authors provide a compelling appraisal of the barriers that a woman US presidential candidate must confront, and overcome, in order to win the nomination and election. --Sharon Z. Alter, William Rainey Harper College and Roosevelt University

This is a significant contribution.... Offering concrete data and tools for evaluating how accessible the Oval Office is to women, Rethinking Madam President should find wide readership among scholars and frequent classroom adoption. --MaryAnne Borrelli, Connecticut College

From the Back Cover
"Informative and insightful.... The authors provide a compelling appraisal of the barriers that a woman US presidential candidate must confront, and overcome, in order to win the nomination and election."
--Sharon Z. Alter, William Rainey Harper College and Roosevelt University

"This is a significant contribution.... Offering concrete data and tools for evaluating how accessible the Oval Office is to women, Rethinking Madam President should find wide readership among scholars and frequent classroom adoption."
--MaryAnne Borrelli, Connecticut College

About the Author
Lori Cox Han is professor of political science at Chapman University. Her publications include Women and American Politics and Governing from Center Stage. Caroline Heldman is assistant professor of political science at Occidental College.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Good classroom compendium
By Janis L. Edwards
Alhough the topic of U.S. political leadership and masculinity appears in various sources, this is the one book I like to use in my "Gender and Political Communication" course (besides my own book) that summarizes much of the topic of the gendered presidency. Well-done and useful. Like the provocative title.Gender and Political Communication in America: Rhetoric, Representation, and Display (Lexington Studies in Political Communication)

1 of 1 people found the following review helpful.
It will happen one day. Just give it time!
By Jeffery Mingo
This book was published before the 2008 election. It speaks about the challenges and victories that shape whether the US will have a female president. I liked its evaluations and diverse chapter topics.
In women's studies classes, they emphasize that gender and sex are different concepts. The authors in this book try to spell out that both being women and the status of the presidency seen as a masculine job hurts women's chances. The book says sexism would have to decrease in this country, but also that citizens would have to be more comfortable of women in "masculine" jobs for there to be a female president. Many news articles have said it's not a question of if, but when the US gets a female president, and this book does not veer from that point.
To me, the latter chapters were easier to read than the former ones. After a while, this book became of Who's Who of Women in the Legislature and Executive branches. A poli. sci. major could get a quick brush-up on women in politics here.
The work speaks of Geena Davis' show and how art could open the door to life. None of the researchers are psychics, but some of them do hint, "There's some guy named Obama who seems to be in the wings." This book pays a lot of attention to Hillary Clinton as it should. Still, the authors could not have predicted that she'd become Secretary of State and get some background in this "masculine" job.
I have two critiques of the emphasized women here. The book sometimes hints, "If not Hillary, then Condi Rice." It does admit that Condi never said she would run for the job. However, I am incredibly skeptical that Black conservatives who get appointed to positions can get elected to them. I'm not convinced that Far Right voters would embrace her; I'm an African American and I'd really say I can't imagine my community leaving its favored party and voting for Condi. Lord knows I wouldn't have. Chald, Claire Huxtable could get elected President before Condi Rice could. This work used Louisiana's Governor Blanco as an example of sexism against female leaders. It suggests Rudolph Giuliani was praised around 911 when she was condemned around Katrina. Sorry, but I heard both women and men, in Louisiana and outside of it, say Blanco did a poor job in that crisis. Painting her as a victim was not plausible to me.
This book becomes more dated each day, but I thought it was a strong text.

1 of 1 people found the following review helpful.
Timely and Well-Written
By J. Aragon
What a great anthology. This book brings together some of the great minds of legislative, presidential, media, and gender studies within Political Science. My favourite piece by far was Georgia Duerst-Lahti's. She is witty and intelligent and this comes across in her detailed analysis about the newscoverage of the candidates and the prefernece for masculinity or more masculine terms.

Kim Fridkin's essay on the media is also illuminating. I've looked at my copy of the book and it's dog eared in each chapter. There is something for everyone. The chapter about executive leadership is also useful with the historical breakdown of women leaders.

Overall a great read. The book could be read by a lay audience or an academic audience. I'll definitely use some sections in my summer course (American Politics) and other courses.

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Sabtu, 20 Juli 2013

[I500.Ebook] Get Free Ebook Politeness: Some Universals in Language Usage (Studies in Interactional Sociolinguistics 4), by Penelope Brown, Stephen C. Levinson

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This study is about the principles for constructing polite speeches. The core of it first appeared in Questions and Politeness, edited by Esther N. Goody (now out of print). It is here reissued with a fresh introduction that surveys the considerable literature in linguistics, psychology and the social sciences that the original extended essay stimulated, and suggests distinct directions for research. The authors describe and account for some remarkable parallelisms in the linguistic construction of utterances with which people express themselves in different languages and cultures. A motive for these parallels is isolated - politeness, broadly defined to include both polite friendliness and polite formality - and a universal model is constructed outlining the abstract principles underlying polite usages. This is based on the detailed study of three unrelated languages and cultures: the Tamil of South India, the Tzeltal spoken by Mayan Indians in Chiapas, Mexico, and the English of the USA and England, supplemented by examples from other cultures. Underneath the apparent diversity of polite behaviour in different societies lie some general pan-human principles of social interaction, and the model of politeness provides a tool for analysing the quality of social relations in any society. This volume will be of special interest to students in linguistic pragmatics, sociolinguistics, applied linguistics, anthropology, and the sociology and social psychology of interaction.

Sales Rank: #704837 in Books
Brand: Brand: Cambridge University Press
Published on: 1987-02-27
Released on: 1987-03-12
Original language: English
Number of items: 1
Dimensions: 8.50" h x .83" w x 5.43" l,
Binding: Paperback
345 pages

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Used Book in Good Condition

Review
It has continued to inspire empirical work as 'the' source on politeness and, more generally, as an important exemplar in the study of the relationship between language and society. In addition, the broad scope of their treatment of these concerns has created a work in which many, if not most, of the assumptions guiding the contemporary study of language use are to found." Douglas G. Glick, Semiotica (1996)

From the Back Cover
This study is about the principles for constructing polite speech.

About the Author
Stephen C. Levinson is Director of the Max Planck Institute for Psycholinguistics and Professor of Comparative Linguistics at the University of Nijmegen. His publications include Pragmatics (Cambridge, 1983), Politeness (co-author Cambridge, 1987), Rethinking Linguistic Relativity (co-editor, Cambridge, 1996), Language Acquisition and Conceptual Development (co-editor, Cambridge, 2001) and Presumptive Meaning (2001).

Marjorie Harness Goodwin is Professor of Anthropology in the Department of Anthropology at UCLA. She is the author of the now-classic "He-Said, She-Said: Talk as Social Organization among Black Children "(1991). Her primary research interests are on the ethnography of communication, human interaction, conversation analysis, language and gender, workplace ethnography, and children's social organization.

fm.author_biographical_note1

Deborah Schiffrin is Professor of Linguistics at Georgetown University.

Stephen C. Levinson is Director of the Max Planck Institute for Psycholinguistics and Professor of Comparative Linguistics at the University of Nijmegen. His publications include Pragmatics (Cambridge, 1983), Politeness (co-author Cambridge, 1987), Rethinking Linguistic Relativity (co-editor, Cambridge, 1996), Language Acquisition and Conceptual Development (co-editor, Cambridge, 2001) and Presumptive Meaning (2001).

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0 of 0 people found the following review helpful.
Four Stars
By CT
Great insights provided. A good reference book.

5 of 5 people found the following review helpful.
Politeness as the basis for social order
By Adail Rodrigues Jr.
Stemming from a sociological view of language in use, this book shows that politeness strategies are the basis for social order. The authors advocate as well that politeness fuels the interactions any rational individual in all societies performs while using language to communicate and share experiences with each other. Any individual holds a specific face, that is, if the face is positive, the individual allows for a more "softly" interaction. By contrast, if the individual's face is negative, a more formal way of using language is required, in order to minimise any imposition upon the listener. So the authors demonstrate that politeness is far more than a guide to the rules of diplomatic etiquette. The book is, in fact, an invaluable source for lay people as well as linguists who seek to understand politeness as a realisation of power and agreement through language in use.

9 of 10 people found the following review helpful.
Politely Speaking
By Pamela J. Hobbs
Brown and Levinson's classic treatment of linguistic politeness is quite possibly the most widely cited work on the subject. Their theory of politeness is based on the notion of "face," that is, the twin desires to be unimpeded and approved, and takes politeness to be speech that addresses one or both of these "face needs."
In this re-issue of the original work, the authors expand their analysis to incorporate and respond to the considerable body of literature generated by their original work.
This book is a must for students of applied linguistics, sociolinguistics, sociology and anthropology.

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Politeness: Some Universals in Language Usage (Studies in Interactional Sociolinguistics 4), by Penelope Brown, Stephen C. Levinson PDF
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Sabtu, 13 Juli 2013

[K369.Ebook] Fee Download Man For Himself : An Inquiry into the Psychology of EthicsFrom Fawcett Premier Book/ Fawcett Publications Inc.

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Sales Rank: #4985168 in Books
Published on: 1966
Binding: Mass Market Paperback

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0 of 0 people found the following review helpful.
The Ethics of Secular Humanism
By Walter Stanley
At about the age of 23 I discovered for the first time that I had a mind. Previous to that, I had been more-or-less incapable of any sort of introspection. Smoking marijuana opened my unconscious mind and I felt like I was able to step outside of myself and see myself for the first time. I immediately started reading books other than adventure novels. One of the first authors I discovered was Eric Fromm. His thinking completely galvanized me. I thought that he had figured out all human problems, and all people had to do was pay attention. I knew essentially nothing about Freud, Jung, Marx, Nietzsche, and so on, and Fromm synthesized all of their thinking into a coherent system. Fromm championed the bogey-man of right-wing Christianity, namely secular humanism. The idea of which is that the foundations for value systems should be based on man’s autonomy and reason. In order to know what was good for man, one has to know the nature of man. Authoritarian ethics is an irrational system based on acquiring power over people. This strikes me as so self-evident that it’s incredible that it could arouse controversy. Fromm claims that one of the best tools for knowing human nature is psychoanalysis.

These days Freud’s ideas are commonly held to be erroneous, and some critics dismiss Fromm’s ideas as he relies upon ideas of Freud. This is nonsense. Freud was one of mankind’s greatest geniuses. While it is true that his motivations discoveries he made regarding human nature were physiologically clockwork, following the prejudices of his time, Fromm acknowledged this. Too completely dismiss Freud’s ideas on this basis would be like denouncing Kepler’s equations because he thought that planetary motion was caused by the “Holy Spirit,” or Newton’s theory of gravity because he explained it in terms of action at a distance.

Rereading Fromm forty some years later, I am astonished at the extent to which he and I think alike. No doubt, this is because I devoured his work at an impressionable time of my life. So I still think that his ideas should be taught in high school. One thing I’ve become convinced of over the years is that irrational devotion to dogma is most often the source of evil, whether the dogma is religious or political. Teaching young people to not enslave their minds to authoritarian dogma is simply sane.

0 of 0 people found the following review helpful.
Five Stars
By bigmama
as expected

34 of 36 people found the following review helpful.
inspiring
By S.R.
Can there be an ethical system that does not rely on moral absolutes on the one hand or moral relativism on the other? Is there any other way? This book says yes and -- amazingly, brilliantly -- lays it out in a way that makes perfect sense. The only value we can know, the only value we need, and the only value that can have any real claim on us is OUR value, human value, and that is neither absolute nor relativistic. If this sounds absurd or offensive to you, skip this book. If you see the brilliance in it, you're in for a treat. I've read this book several times and can't get enough. Fromm is an underappreciated genius.

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Sales Rank: #6571736 in Books
Published on: 1996
Binding: Hardcover

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Sales Rank: #23637 in Books
Published on: 2016-04-12
Original language: English
Number of items: 1
Dimensions: 9.90" h x .80" w x 7.00" l, .0 pounds
Binding: Paperback
416 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
Great study guide
By SDouglas
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0 of 0 people found the following review helpful.
Rationalize answers to NCLEX style questions
By Ashley B.
I'm a junior in nursing school and found this book to be a great resource to rationalize answers to questions. I plan to continue using it for studying for the NCLEX. Very worth while purchase.

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Four Stars
By Amazon Customer
This book gives good rationales and gives plenty of SATA practice questions.

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[U670.Ebook] PDF Ebook Frank Zappa: The Negative Dialectics of Poodle Play, by Ben Watson

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Too iconoclastic, too rude, too idiosyncratic to be easily embraced by the music world or the critics, the late Frank Zappa lives on by having established the avant-garde musical seat in the pantheon of artistic genres. Here, Watson details the esoteric and ambitious work of one of this century's most dedicated and unclassifiable masters of freedom and imagination.

Sales Rank: #653551 in Books
Published on: 1996-04
Original language: English
Number of items: 1
Dimensions: 1.49" h x 6.14" w x 9.24" l,
Binding: Paperback
621 pages

Amazon.com Review
There is probably no figure of modern popular music who so deserves the sort of scholarly exercise undertaken by Ben Watson in this book, and I am personally convinced that Zappa will be regaled by 21st Century music historians as a "crux of the biscuit" of 20th Century music.

And this 700 page tome will certainly be cited by our music historian descendants. In fairness, it may confound today's Zappa fans with it's copious references to Adorno, Freud, and Marx, but is likely to delight the erudite with its excerpts of the playfully situationist lyrics of Zappa, completely deconstructed by Watson. There is no doubt that Zappa was a genius--albeit a peculiarly American sort--and there is no doubt that no book has yet attempted such a thorough (albeit peculiar) analysis of his genius. Highly Recommended.

From Publishers Weekly
Frank Zappa's manic energy and weird lyrics may make him seem like a rock-cult eccentric, but to British journalist Watson, Zappa (1940-1993), founder of the Mothers of Invention (which disbanded in 1969), was a pioneering composer who forged a third stream between classical and rock music, a radical visionary whose works attack class oppression, the conformity of mass culture and the hypocrisy of conventional morality. Fusing musical analysis, cultural criticism and biography, this overblown, provocative study discusses Zappa's music in the context of avant-garde art, William Blake, Wyndham Lewis's Vorticist prose, punk rock and the Marxist politics of the French leftist group Situationist International. Watson unravels Zappa's formative influences as he discusses the ex-Mother's film 200 Motels, Broadway-musical parody Thing-Fish, sonic experiments conducted by Pierre Boulez, freewheeling orchestral scores, electronic synthesizer compositions and recent iconoclastic songs. Including a 1993 interview with Zappa and a discography, this is the ultimate book for serious Zappa fans.
Copyright 1994 Reed Business Information, Inc.

From Library Journal
In this critical appraisal of the musician, Zappa fanatic and poet Watson briefly sketches Zappa's early life, then uses a Marxist framework to analyze chronologically the importance of songs on the 57 albums that Zappa released until his untimely death in December 1993. Throughout, the author uncovers the classical, avant-garde, and rhythm and blues roots of Zappa's music, deservedly placing the composer/musician within the radical postmodern tradition. Watson includes a discography and a description of his brief encounter with Zappa at the end of the book. Though obviously knowledgeable about Zappa and his music, Watson provides an overly academic, pedantic account that seems antithetical to the rebellious, adventurous spirit of Zappa. Recommended for Zappa fans.
David Szatmary, Univ. of Washington, Seattle
Copyright 1994 Reed Business Information, Inc.

Most helpful customer reviews

41 of 48 people found the following review helpful.
Benign Fabrications
By Steve Marson
I have read the following books by or about Frank Zappa. In addition, this list constitutes a ranking of my assessment of the quality of these books.
1. THE REAL FRANK ZAPPA BOOK by Frank Zappa and Peter Occhioigrosso
2. MOTHER! THE FRANK ZAPPA STORY by Michael Gray
3. FRANK ZAPPA: THE NEGATIVE DIALECTICS OF POODLE PLAY
4. ELECTRIC DON QUIXOTE: THE DEFINITIVE STORY OF FRANK ZAPPA by Neil Slaven
5. NECESSITY IS... THE EARLY YEARS OF FRANK ZAPPA AND THE MOTHERS OF INVENTION by Billy James
6. COSMIK DEBRIS: THE COLLECTIVE HISTORY AND IMPROVISATIONS OF FRANK ZAPPA by Greg Russo
7. NO COMMERCIAL POTENTIAL: THE SAGA OF FRANK ZAPPA by David Walley
8. THEM OR US by Frank Zappa
9. UNDER THE SAME MOON by Suzannah Thana Harris
10. BEING FRANK: MY TIME WITH FRANK ZAPPA by Nigery Lennon
When I started reading FRANK ZAPPA: THE NEGATIVE DIALECTICS OF POODLE PLAY, I found myself having flashbacks to the days of my doctoral studies and to the philosophical debates emerging from the 60's liberation movement. While a Ph.D. student I studied Postmodernism, Feminism, Liberation Philosophers, etc. You know, all the stuff you'd think would have no application outside of graduate study. As a result, I was fascinated because reading this book was the first time I had to actually reflect back to the philosophies I studied. I actually found myself reading POODLE PLAY in the manner that I read my required readings as a Ph.D student. I checked and read some of the citations; I searched for more information on topics for which I was unfamiliar (i.e.," Situational International"); I discussed major themes and ideas with colleagues who were professors of economics, philosophy, sociology and political science. After reading the several chapters, my first impression was that Watson's book was intellectually challenging - more challenging than any recent research I have been reading.
Two critical points can be made. First, I was profoundly struck by Watson' critique of Feminist Theory within Zappa's work. I never read such an analysis and found it refreshing. I saw Zappa much more of a deep thinker and an intellectual giant. Second, some of Watson's later analysis of Zappa's work seemed to be pushing the envelop to absurdity. I began to see Watson as a pseudo intellectual particularly when he equated KING LEAR with Zappa's APOSTROPHE('). Watson writes: "In 'Nanook Rubs It' Nonook blinds the fur trapper by rubbing his eyes with snow discoloured with ... [you know]. Blindness is also central to King Lear." (page 243). I almost stopped reading.
Somehow I managed to continue to read and I'm glad that I did. When I reached the epilogue, the entire book was made clear. Here, Watson describes his meeting with Zappa and his wife, Gail, after they read the prepublished manuscript of POODLE PLAY. At that time, Zappa had terminal cancer and the book made him laugh! Clearly, this was Watson's intent for his book. I finally got it! In an attempt to define the humor found within, I spoke with Dr. Bowman who specializes in the study of humor and recreation. Currently, there seems to be no formal label for Watson's brand of humor. Bowman came to the conclusion that Watson's work can best be described as hyperbolic or benign fabrications - descriptive terms that were derived from the work of Erving Goffman. Essentially, through a series of intellectual gyration, Watson takes classical literature (throughout the ages) and draws parallels with Zappa's work. In many cases the linkages are fascinating, but other times they are absurd. It is like a very good April Fools joke. It is like tugging a barely fitting rubber band over the head of a jar.
The big question is how was Watson able to pull this off? First, it is obvious that he studied philosophy and knows the subject matter. Second, he intimately knows Zappa's work. Third, Watson discovered reoccurring themes in the history of humanity. Thus, the blindness we find in APOSTROPHE(') can be defined with the same symbolic value we see in King Lear. Did Zappa create this deep symbolism in his lyrics? Of course not! Is there some kind of collective unconsciousness within humanity in which general themes for the understanding of the meaning of life continues to surface in a unique manner for each generation? Well, that sounds like a theme for Watson's next book.

27 of 29 people found the following review helpful.
Dense, with an Unhealthy Dose of Ego
By Sir Charles Panther
This is the "tweezed" 2005 update to the original 1998 publication. It comes with the addition of a section on 1998-2005 releases, called "Posthumous Existence."

This book is a very serious, crowded work of Zappa deconstruction and analysis, definitely not for someone looking for an introduction into the Zappa cosmology. Watson certainly knows his stuff, whether it comes to the music, its construct and content, band membership, the history and context, but his overwrought analysis, increasingly haughty tone, and his curt dismissal of virtually all other Zappa writers and historians comes off as nothing but intolerant ego.

I got this book as a work-up to Watson's Frank Zappa: The Negative Dialectics of Poodle Play. Being a solid FZ fan and prophet for a good 30 years now, I'm just a few releases short of the complete library, and have been reading up. And in reading about FZ, you can't miss the references to the massive, intimidating Ben Watson magnum opus, his Mother of all Zappa biographies/interpretations. At the same time, while these references make it clear that it's no Ulysses, one has to have a certain level of background and knowledge of FZ's work and larger issues of music and its criticism to be able to access it. This was my seventh Frank Zappa book, having read the FZ/Occhiogrosso autobiography, and the Walley, Courier, Kostelanetz, James and Lowe works. I figured I was ready to get into Watson, at least at the introductory level. But, reading this book has changed my plans; I don't think I'll be reading Negative Dialectics.

Watson comes across in this book as the worst kind of expert, the one who has complete command of the facts, never lets you forget it, and then heaps condescending scorn on every single aspect of your outlook which does not conform perfectly to his own interpretation. You get that with his snide comments on "peanut-brained `hardcore [FZ] fans'" and almost universal condemnation of authors of other FZ books, sarcastically deriding their works. I got the feeling from reading this book that the two of us would not get along, despite the fact we're both lifelong Zappa fans.

Watson's increasingly frequent references to himself and his work at first were quirky, but by the end of this short little book were just plain intrusive and egotistical. His first mention uses the journalistic third-person convention ("The author observed..."), but as the book progresses it's more and more "I," "my" and "me," with extended first-person narrative on his actions. We get more than enough references by Watson to what he wants us to know is his personally defining 1993 meeting with FZ, talks with Gail, and meetings with others in the inner circle, right down to Frank playing Watson selections from Civilization Phaze III, in Frank's living room of course. For a book with such a high gloss of academic rigor and discipline, this increasingly frequent first-person intrusion seems a desperate and needy attempt at legitimation.

As for the density of this work, it seems Watson is over-qualified to write a guide like this. His wide-ranging, reference-rich approach and his analytical touchstones are so esoteric and academic that they're going to leave most readers weary, if not totally lost. This book has Marxism, feminism, Kafka, Plato, Samuel Beckett, Shakespeare, Goethe, the vilification of "the `political correctness' that expresses the condescension of the rich and powerful," and the loneliness of pornography, among many, many other issues, concepts, persons, movements and philosophies. I mean, seriously: "Zappa's confrontation of accident and rigour bears comparison to John Cage and Jackson Pollock and their fascination with `chance.' However, although the neo-Dadaists of Fluxus liked to say they were demolishing `high art' values, the discourse that surrounded them elevated them to a plane Zappa could not aspire to." Wut?

Early on, it's pretty clear Ryko has been involved in the preparation and/or publication of this book. Watson gives clear thanks to Ryko for its decision to re-release the entire FZ catalog. And whaddaya know, all of the Rykodisk catalog numbers are listed, but all we get for the original vinyl releases is a date. For a "complete guide," this deliberate lack of release detail is unforgivable, and smells to me as coming strictly from commercial. Go to the Billy James book for a more comprehensive discography. (The James book also is better on appendices on band members and concerts, although restricted to the MOI years.)

Layout: Major sections are the introduction, "The Verve Years," "The Bizarre Years," "Discreet," "Warner Brothers versus Laether," "The CBS Years," "'Classical' Projects," " Barking Pumpkin," "Digging the Archive," "The Final Masterpiece," (that's "Civilization Phaze III") and "Posthumous Existence." Each FZ release gets its own write-up. There are no individual write-ups for each track, although certain tracks do get extensive coverage within the album descriptions/deconstructions. There's also a very interesting and helpful appendix on which Zappa recordings are most treasured and rare.

The index is a track index only. If you're looking for specific references to your favorite track, you can find it easily. But, with all of the places, studios, personnel and musicians and academic references noted here, a comprehensive index would be extremely helpful. Note to editor: upgrade the index in the next issue.

I also note for this book, as I did for the Steely Dan guide, that the print is too small. Note to editor: up-size the print for the next edition.

Bottom line: If you're new to the world of Frank Zappa, the MOI and conceptual continuity, and are looking for a book that'll give you clear background on and observation of Frank and his music, don't choose this one. This book is written from the point of view of total familiarity with FZ and all of his music, words, performances, etc. This overly dense and distractingly author-centered work is not an entry-level book on FZ; read the Real Frank Zappa Book, the word from the original hungry freak.

21 of 23 people found the following review helpful.
A Great Scholarly Work, But Not Without Problems...
By x
I have enjoyed reading (and re-reading) Watson's book since it first came out years ago. His passion for the music of Frank Zappa makes this book a wonderful read. I especially like the way in which Watson draws upon a wide array of musical and literary sources that help place Zappa's work in a broader artistic and intellectual context. Any Zappa fan who appreciates the relationship between theory and culture will find much value in this densely researched book, even if you find yourself (as I do) disagreeing with Watson's conclusions and the premises of much of his analysis.
In general Watson's assertions, while cogently argued and often compelling, serve to espouse theory--especially Freudianism and Marxism--at the expense of the subject, Zappa's art. This creates the unfortunate problem of teaching the reader a lot about theory but little about Zappa's music. Watson, despite a very noble attempt, is unsuccessful at demonstrating a strong link between his chosen theoretical approach and the complexities of Zappa's art which tend to resist mere reduction to Marxist and Freudian interpretations. But, as a reader, it is enjoyable to see Watson try. In fact, Watson demonstrates a lot of courage in his attempt to do so, and that in itself makes this book a worthwile purchase.

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[A346.Ebook] Download Physical Properties of Textile Fibres, Fourth Edition (Woodhead Publishing Series in Textiles), by J. W. S. Hearle, W E Morton

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First published in 1962, and now in its fourth edition, Physical properties of textile fibres has become a classic, providing the standard reference on key aspects of fibre performance. The new edition has been substantially reorganised and revised to reflect new research.

After introductory chapters on fibre structure, testing and sampling, the book reviews key fibre properties, their technical significance, factors affecting these properties and measurement issues. Each chapter covers both natural and synthetic fibres, including high-performance fibres. The book first reviews properties such as fineness, length and density. It then considers thermal properties and reaction to moisture. A further group of chapters then reviews tensile properties, thermo-mechanical responses, fibre breakage and fatigue. Finally, the book discusses dielectric properties, electrical resistance and static, optical properties and fibre friction.

Written by one of the world’s leading authorities, the fourth edition of Physical properties of textile fibres consolidates its reputation as a standard work both for those working in the textile industry and those teaching and studying textile science.

A standard reference on key aspects of fibre performance
An essential read and reference for textile technologists, fibre scientists, textile engineers and those in academia
Provides substantial updated material on fibre structure and new test methods, data and theories regarding properties of textile fibres

Sales Rank: #3648813 in Books
Published on: 2008-10-24
Original language: English
Number of items: 1
Dimensions: 9.92" h x 2.10" w x 7.08" l, 3.26 pounds
Binding: Hardcover
796 pages

About the Author
J. W. S. Hearle, M.A., Sc.D., Ph.D., C.Text F.T.I (Hon.), F.Inst.P, is Emeritus Professor of Textile Technology in the University of Manchester, UK.

W. E. Morton, M.Sc. Tech., F.T.I., was Professor of Textile Technology in the University of Manchester from 1925 to 1966.

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