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"OK. I’ve got my Twitter account…now what can I do with it?" Sound familiar? #tweetsmart provides the answer with 25 creative projects to help your business, cause, or organization grow. But this isn’t just another social media marketing book—it’s the anti-marketing how-to community-engagement book.
Twitter is not a marketing channel (and should never be used as such) but it is a community of interested, engaged, and influential people. Meeting and getting to know these people can help you build your own community. In this useful guide, you’ll find projects to help you approach your Twitter audience in ways that are strategic, measurable, and fun.
- Put a new wrinkle on an old contest: "be the 10th person to tweet"
- Create a hashtag game around your company or products
- Instead of polling, ask your followers to help you make a product decision
- Make MadLibs out of your marketing copy or mission statement
- Hold a scavenger hunt, and relay clues via Twitter
- Organize a weekly Twitter chat on various subjects
- Solicit funny product shots, using Twitter’s photo-sharing utility
- Spontaneously tweet from a store location: "Meet me now and win!"
- Sales Rank: #431945 in Books
- Published on: 2012-02-25
- Released on: 2012-02-22
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .22" w x 6.00" l, .34 pounds
- Binding: Paperback
- 108 pages
About the Author
Jesse has over 12 years of experience as a web designer, programmer, and web strategist. He speaks about web strategy and content marketing at conferences across the country and is the author of eight books about conducting business on the web. He is the co-owner of Catalyst Webworks, a web design and strategy firm focusing on the book publishing industry with clients across the US. He enjoys skiing, motorcycling, camping, motorcycle-camping, and ski-motorcycling. Currently, he lives in Vermont.
Most helpful customer reviews
1 of 1 people found the following review helpful.
A must-read for building engagement on Twitter
By Janet Fouts
This is a great read. Each chapter delivers an easy way to quickly engage your followers and gain more by understanding the concepts that make Twitter work for business.
Whether it's a scavenger hunt, a Twitter haiku or an on the spot promotion, McDougall give you great ideas and step by step instructions. The QR codes in every chapter are a fun way to deepen the readers engagement with the book too.
Any business, club or group wanting to have fun and engage their following should get this book.
1 of 1 people found the following review helpful.
An excellent collection of Twitter promotion ideas!
By Shawn Hesketh
Who says marketing has to be boring? This quick read contains 25 innovative ideas that you can begin implementing right away to create effective promotions that will engage your audience in fun ways.
Jesse's lighthearted tone and conversational writing style makes this an entertaining read, and his experience in online marketing will help you to avoid common mistakes made by folks who have failed to leverage the power of social media effectively.
1 of 1 people found the following review helpful.
Makes Twitter fun again!
By Andrew Kavanagh
In #tweetsmart 25 Twitter projects are presented in funny, creative, and playful ways.
Creating Twitter projects, games, and contests takes the monotony out of simple Tweeting,
and will entice your audience into more inter-action with you!
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